Friday, June 06, 2008

BC FERRIES AND CHEVRON EXPAND COASTAL AWARENESS PROGRAM

BC Ferries and Chevron are pleased to announce the expansion of the popular Coastal Awareness program at major ferry terminals. The “Coastal Awareness presented by Chevron” exhibits consist of large, interactive touch screen experiences which test knowledge about British Columbian coastal living, nature and wildlife, and geography and history.

Late last year, Coastal Awareness exhibits were installed at Swartz Bay and Tsawwassen terminals in the foot passenger waiting areas. Building on the positive feedback from customers, the program is now being expanded to Horseshoe Bay, Duke Point and Departure Bay terminals.

“Both BC Ferries and Chevron are focused on increasing coastal knowledge amongst local and international customers. These exhibits are a fun way for people to gain a better appreciation of the wildlife, geography, culture and history of British Columbia,” said Dan Wong, BC Ferries’ Vice President of Corporate Development.

The Coastal Awareness program is designed to educate and entertain customers of all ages. When playing the Coastal Awareness game, customers are asked a series of multiple choice questions, which are followed by three short, animated video productions. Questions such as the following test the customer’s knowledge and curiosity about B.C.’s coastal environment:

  • What coastal animal was the “dollar bill” for many Aboriginal societies?
  • What south coast tree sheds its skin like a snake and wears its leaves year-round?
  • How did Active Pass get its name?

“Chevron is pleased to partner with BC Ferries to help celebrate the diverse Province we live in through such a fun, interactive and educational exhibit,” said Chevron Canada’s Mark Rizzo, Manager, Commercial and Industrial Fuels.

The “Coastal Awareness presented by Chevron” program is another way BC Ferries is delivering a more entertaining and memorable travel experience to its customers.

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