Sunday, May 24, 2009

Port of Nanaimo Centre or IRIS Building?

Good Example of Effective Signage

The first new tenant at the Port of Nanaimo Centre is displaying how to effectively make use of your exterior sign.

Their prominent store front on the corner of Commercial St. and Terminal Ave. combined with excellent signage gives them a dominant position in this new center. In fact their signage overshadows anything which identifies the building as the Conference Center.

So, how long will it be before you are directing visitors to the PNC by referencing the IRIS sign on the corner?
Not long I'll bet.


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