Tuesday, September 29, 2009

Starbucks Launches Instant Coffee Today

Canadian Starbucks Customers
Now Have An Instant Coffee

From the folks who turned the ordinary cup of coffee into an "affordable luxury" comes their newest offering: Instant Coffee.

Starbucks Coffee Co. is launching the product today across North America and, to prove it's a notch above anyone else's instant java, it's challenging customers to a taste test.

"There's a dramatic difference," Starbucks founder and chief executive officer Howard Schultz said in a telephone interview with Canadian media. "It's the difference between fresh squeezed orange juice and frozen concentrate."

Priced around $1 a cup, Schultz said he thinks consumers will see Starbucks "VIA" as good value.

The product will be available in all Nanaimo Starbuck's locations.

Editor's Note: I have tried this product and it is indeed not like any other instant coffee I have had. I think it's claim to being as good as fresh is going to prove true with some people. Give it a try and see what you think.


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