Monday, October 28, 2013

18 Year Tourism Veteran Heads Tourism Nanaimo


The Nanaimo Economic Development Corporation and Tourism Nanaimo are pleased to announce that Lesley Anderson will be joining the organization as the new Executive Director of Destination Management.

Ms. Anderson will be responsible for managing the Tourism Nanaimo division and working with the Tourism Leadership Committee (TLC), stakeholders and staff to continue growing Nanaimo’s tourism sector.

“We are delighted to have Lesley join the NEDC team. She brings a wealth of experience and results in the tourism sector,” said Sasha Angus, CEO of the Nanaimo Economic Development Corporation. “As we continue to implement the TLC’s strategic plan and help foster new tourism experiences, Lesley’s skills and passion for the industry will be a tremendous asset to our tourism and broader communities.”

“I am very excited to roll up my sleeves and get to work,” said Lesley Anderson. “There are incredible opportunities on the horizon for Nanaimo and I look forward to supporting the growth of local tourism businesses and showcasing Nanaimo to the world.”

Working in the industry for 18 years, Lesley joins the NEDC after five and a half years at the Canadian Tourism Commission where she helped develop and launch national tourism programs such as the Canadian Signature Experiences program and the Explorer Quotient program used by industry and destination marketing organizations across the country. Ms. Anderson holds an MA in Tourism Management from Royal Roads University, graduating first in class and a Hons. Bachelor of Commerce from Queens University graduating Magna Cum Laude.

Ms. Anderson’s official start date with the NEDC is November 25th. As part of the selection process the NEDC conducted a national search and used a local selection committee that included industry representation.


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